The holidays are the busiest time of year for us at Revolution Design Group and we’re positive that they’re a busy time for you too. With the nature of our work being focused on creative strategy, branding, graphic design, websites, and digital marketing tasks, we always seem to have a full plate around the holidays.
Social media and online advertising can be a rather effective way of reaching your customer base during the holidays. Advertisers know this, spending lots of time and money for ads that run throughout the holiday season. So when all of the social media channels are being flooded with thousands of different marketing campaigns, how do you cut through all of the noise other advertisers are making?
We’ve put together a list of our tips for making sure that your marketing efforts are more effective this holiday season.
1. Plan Ahead.
Make a plan for your holiday advertising ahead of time. It just saves everyone a lot of headaches in the long run. Being able to have the time to think critically about what you’re trying to achieve, and then executing it in an unrushed manner, is the way to go.
We start putting together each client’s holiday advertising plan with creative campaign ideas at the beginning of October. After client feedback and approval, we handle the implementation, setup, and execution of the agreed upon plan.
2. Use Last Year’s Data to Inform This Year’s Plan.
Figuring out what did or didn’t work for you last year is crucial. We can use social media, websites and digital advertising analytics to help you determine your best target audiences. This way your campaigns will effectively reach the people that matter. Being able to look back and see what time your audiences were most responsive, or what type of ads did best with which audience is marketing gold. This data is tailored specifically to inform you about your clients and your advertising efforts.
Only you have access to this information. So being able to find the right times, types of ads, and audiences to utilize in all of this year's campaigns give you the upper hand over your competitors.
3. Create an Easy Path to Sales.
Imagine with me a post-apocalyptic world where there are shopping carts everywhere. There are no people around, just half full shopping carts that never made it to the checkout line.
This is what a lot of websites would look like visually in the real world.
Lots of small businesses’ sales fall short year-round because they don't take advantage of providing a hassle-free e-commerce system. The Neilsen Norman Group found that the average internet user will leave a web page within 10-20 seconds of getting there. If you don’t make it easy for your customers to find what they were looking for, then they’ll just end up leaving your website empty handed. We can help you prepare your website for the best shopping experience possible, or we can also build you a reliable website shop in several different secure platforms.
“To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.” -- Neilsen Norman Group.
4. Make Your Ads Visually Appealing, but not Overwhelming.
It’s easy to go with the green and red themes when it comes to the holiday season. It’s recognizable, to say the least, but you must fight the urge as a designer. Red, white, green, and blue might be some of the first couple of colors you think of when it comes to the holiday season. That’s the thing, though, if it’s the first thing that comes to YOUR mind then it’s probably one of the first things to comes to the mind of your competitors.
Get creative and embrace a design scheme that’s recognizable to your business and isn’t too complicated. The colors, text, and the creatives of your campaign should be unique to your brand and story that your company loves to tell.
5. Know Your Audience.
No mass marketing. Period.
Analytics has also been one of the biggest advancements in recent technology. Not only do we have tons of data to work with, but we now know how to interpret this data to find the valuable insights we need for successful sales and advertising campaigns.
You’re going to want to do your research and really know who your client’s customers are. The more you know about them as people the better you’re going to be at targeting them. That’s why getting to know who your client’s customers are and what they like is essential to cooking up a great holiday marketing plan.
6. Mix Up Your Design Elements, But Also Keep Them Cohesive.
Embrace the idea of having several different elements in your design scheme.
These, even slight changes, will allow for your audience to avoid what we call “the burnout effect.”
Nobody likes to eat the same thing for every single meal, no matter how much they love their favorite food. This concept sums up exactly how people feel when they see the same ad over and over again. No matter how much they love your business, they're not likely to love being spoon fed the same advertising efforts throughout the holiday season.
Making all of your different marketing efforts (emailers, Facebook graphics, and website graphics) work together is a great way to make sure your customers know where they’re getting their information. This helps you stay on brand, while also making you interesting to listen to.
It’s not too late to create an advertising campaign for your 2016 holiday sales. With new targeting capabilities and improved features in digital advertising, we can reach your customers at a fraction of the cost of other traditional media channels. Reach out to us if you would like to learn more about what we can do for you this holiday season.