March of Dimes in Oregon + High Heels for Hope
March of Dimes is a nationwide service organization that chooses an issue and works to raise money to solve it. It assisted in the search to find a cure for polio, which was later discovered in 1953. After helping tackle this issue, March of Dimes has set their sights on improving the health of babies by preventing birth defects, premature birth, and infant mortality.
One statistic you may be unaware of is that 1/10 babies are born too soon. When a baby is born early they go to the Neonatal intensive-care unit commonly referred to as NICU. The NICU is very expensive, and a baby born three weeks early can spend up to three months in the hospital – the resulting bill is one that would be hard for many families to pay.
Lane County regional fundraising event for March of Dimes is called High Heels for Hope, and is a pageant where the models fundraises a set amount for charity.
Revolution Design Group’s Chief Creative Principal Jennifer Revoal participated in 2015, and raised $11,000 alone. Jenny and Revolution Design Group seek to remain involved by helping facilitate future corporate sponsorship and by creating awareness that this issue affects the whole Lane County community.
McKenzie Cider and Craft Beer Festival
McKenzie Cider and Craft Beer Festival is a non-profit beer and cider sampling event that is hosted by the McKenzie After 5 Rotary Club and the Springfield Rotary Club.
Those that attend will be treated to over 70 different craft beer and ciders by a smorgasbord of local and regional suppliers. There is even a homebrew competition where attendees can compete for a variety for award across a variety of categories.
Proceeds raised go to three great causes in the Lane County area. These causes are Bags of Love, who works to help children removed from their home due to abuse or neglect; The Willamalane Foundation, a non-profit advocacy group that supports the activities offered by Willamalane Parks and Recreation; and Rotary activities like mentorships at local high schools.
Revolution Design Group supported this non-profit event through managing the social media for McKenzie Cider and Craft Beer Festival. We curated engaging content on Facebook and boosted posts to take their page to over 1,700 likes. We also created and advertised for the event that resulted in over 108,00 impressions.