Down to Earth
Down To Earth opened in Eugene in 1977 with the goal of bringing the community practical goods for natural living. They favor durable items that offer long-lasting value and reduce waste.
For decades Down To Earth continued to be a local staple, but even well-established local companies need an online presence. Their website needed to spread their message and connect to people on a personal level as they do so well in-store.
We constructed a site with a wood background and a block style menu to match the feel of the physical store. A dynamic home banner, deep blogging system, and an integrated Instagram feed come together in an experience that mirrors what customers encounter in-store.
The site is built on Squarespace’s SEO-optimized web authoring platform. We tailored the framework to deliver our custom designs while maintaining Squarespace’s responsive functionality across all devices and user-friendly content management system.