Full City Coffee Roasters

Full City Coffee Roasters’ story is one of modest excellence. The owner, Michael, has over 30 years of coffee experience. He faithfully roasts some of the world's finest Arabica beans every morning for unsurpassed style and flavor. 

Full City Coffee needed a modern online experience that illustrated the dedication to their craft that is clear once you are in their stores. They also needed an improved e-commerce system.

We designed a site that features the stunning photography Michael captures while visiting his suppliers. We compliment the photos with a unique color and texture palette to create a truly captivating experience. The dynamic online menu is easy to update and rearranges automatically to display optimally on any size screen. 

Full City's website also has a full online store from which customers can buy coffee by the pound or merchandise. The backend of the store has an intuitive interface for updating inventory, prices, product variations, and all other details. Order management and fulfillment is in the same backend interface with options to export order information to third party services or as CSV for use in spreadsheet applications.

The site is built on Squarespace’s SEO-optimized web authoring platform. We tailored the framework to deliver our custom designs while maintaining Squarespace’s responsive functionality across all devices and user-friendly content management system.