The Miner Building
The Miner Building is undergoing a $2.4 million renovation to develop a modern office space in Eugene’s first high-rise. The intention is to continue W. E. Miner’s original vision for the building: a beacon of longevity, prosperity, and success in Eugene.
The building’s new owners needed a website to properly support the rebranding project and attract and inform potential tenants. They wanted to honor the structure’s storied past while conveying the particular style they envision for the renovated spaces.
Since our branding and design team has been leading the rebranding effort, we had a strong idea for a concept that would complement the owner’s vision. We also wrote the majority of the copy on the website, ensuring the site’s text was SEO-friendly to boost the young project’s search results ranking.
The site is built on Squarespace’s SEO-optimized web authoring platform. We tailored the framework to deliver our custom designs while maintaining Squarespace’s responsive functionality across all devices and user-friendly content management system.