Yogi Single Serve Cups
The single serve format has grown rapidly in tea and coffee segments since the format's inception. Yogi sought to bring their delicious blends to the single serve market and we worked closely with them to design the carton and lid art for four of their most popular flavors - Ginger, Honey Lavender Stress Relief, DeTox, and Green Tea Blueberry Slim Life.
The packaging highlights not only the convenience of the single serve format, but also the innovative construction of the "Ecocups." Unlike standard K-Cups, which are widely criticized for the waste they generate, Yogi's EcoCups allow users to recycle the cup and compost the tea after use. These cartons were also designed with an awareness of merchandising trends; they can be displayed both horizontally and vertically, depending on the retailer's preference.